[Bee Creative] 200% Growth in Closings in 3 Months

About Bee Creative

Ad agency Bee Creative plans strategies and works with all communication disciplines, from classic advertising to emerging channels.

Bee Creative is also part of LEAG, the largest group of agencies in the world, and is a Google Partner and a partner of APP, CENP, and Amcham Brasil.

The challenges

Bruno Normanha, CEO and partner at Bee Creative, sought to quickly leverage the commercial area's results in an organized, structured way, basing his actions on KPIs.

Bee also sought to implement a more assertive sales forecast to ensure data-based decision-making, focusing on setting goals, establishing budgets, and other variables that would impact the company's revenue.

To organize the business process, data, and KPIs, Bee Creative contacted Insight Sales, and based on the initial diagnosis, we defined the following actions throughout the project:

➔ Challenge 1: Structure the business process and organize the management of KPIs

Firstly, we focused on generating leads, training and monitoring the team, as Bruno had already informed us about the conversion rates.

As the work evolved, we structured the tracking and understanding of key performance indicators (KPIs) part. In this way, it was possible to have a 360° view of the organization, facilitating the analysis of areas of success and improvements to help sales numbers evolve.

Actions: We focus on generating leads, training and monitoring the team, and measuring Bee Creative's indicators to initiate actions.

With the business process and Bee Creative data mapped and organized, it was easier to identify bottlenecks, enabling immediate improvements to tactics based on strategic decisions.

➔ Challenge 2: Implement an assertive sales forecast

Actions: A sales forecast is the projected number of new customers and/or sales a company can capture in a given period. In other words, Bee Creative sought, through data analysis, to predict its revenue in the short, medium, and long term to identify better opportunities and address obstacles in the Sales Funnel in a timely manner.

For this, some KPIs were considered for the business (now already determined in the previous stage), among them: average ticket, conversion rate, and average value of closed contracts. By analyzing these KPIs and the evolution of the sales process, it was possible to assemble an assertive sales forecast that yielded revealing insights for Bee Creative, from the ideal contract value to the maximum discount that could be offered.

With knowledge of potential future revenue and costs throughout the process, it was possible to make more assertive decisions in business planning, such as setting goals, hiring staff, selecting relevant automation platforms, and more.

The result of these actions was a 200% growth in closings in 3 months!

Next steps

“What can be measured, can be improved.”

To monitor the goals and the success of the action plans, the implementation of KPIs and forecast management was fundamental. With sales strategies fully aligned with the KPIs, a constant analysis of results is performed so that training sessions are carried out, new sales speeches are adopted, and other strategic actions aimed at growing Bee Creative's revenue are implemented.

Talk to us

Your company can find many benefits in managing indicators and implementing a sales forecast. Among them, guarantee a scientific and tangible assessment of how your company is doing, without guesswork, to guarantee more constant and palpable results.

Do like Bee Creative, contact us for a diagnosis today!