HubSpot agents your team will actually trust.

Agent Hub is the name HubSpot gave in July 2026 to the place where you find, switch on and manage the AI agents in your portal; what used to be called Breeze Agents now live inside it. Nothing you had configured was lost: the Customer Agent, Prospecting Agent and the others kept their settings and moved under the new name. Breeze Assistant, the in-app copilot every seat gets, kept its name and still uses no credits. Agent Builder, where custom agents are made, sits in the same Hub. We keep the catalogue on this page current as HubSpot renames things.

Most agents need the Professional or Enterprise tier of the hub they belong to. The Customer Agent needs Service or Sales Hub Pro+, the Prospecting Agent and Smart Deal Progression need Sales Hub Pro+, the Content and Campaign Agents need Marketing or Content Hub Pro+, and the Data Agent runs on any Pro+ hub. Agent Builder is available from Starter, but most of the triggers it relies on, such as workflows, need Pro+. If you are on Starter, the readiness step tells you whether an upgrade pays for itself before you buy one.

HubSpot Credits are a prepaid pool that agents draw from per outcome: a resolved conversation, a recommended lead, an answer, an asset, or an action unit for custom agents. Every portal gets an included monthly allowance and you buy more in blocks. We stop overspending with four controls set before launch: a monthly cap per agent, run limits per workflow, alerts at 75 and 90 percent, and simulation mode so a new agent shows what it would have spent before it spends anything. Finance gets the estimate in the agent spec, and the audit log shows where every credit went.

The one tied to a task with real volume, a clear owner and data you already trust. For most teams that is the Customer Agent on one support channel, because the knowledge base exists and resolution rate is easy to measure. Sales teams with a defined ICP usually start with the Prospecting Agent. If your properties are half empty, start with the Data Agent, since every other agent depends on what it fixes.

Yes, in Agent Builder, on your data and your tools. Typical builds are ticket triage, lead routing, account research before a call and weekly reporting summaries. We scope the trigger, the tools the agent may call, the guardrails and the run limit, then test it in simulation mode on real records before it acts on anything. Custom agents bill per action unit, so the spec states a monthly cost at your volume.

Two to four weeks to a live pilot on one channel or one team, followed by 30 days of tuning. Readiness takes about a week, scope and cap another, and the agent goes live as soon as the spec is approved. The variable is your data: a portal that scores well in readiness moves faster, one that needs a data model fix adds a sprint. Rollout to more channels or teams follows the pilot numbers.

Yes. An agent reads the same properties, associations and knowledge your team does, and it answers with confidence either way. Context Home, HubSpot's view of what the portal knows about your business, is the first thing we check, alongside duplicate rates, required properties and association rules. If the score is low we fix the data model before any agent goes live. That is the readiness step, and it ends with a go or no-go.

Only where you decide it should. The Customer Agent can resolve a conversation end to end, hand off below a confidence threshold, or draft for a rep to approve. We set approval gates on anything that touches money, contracts or an at-risk account, and the agent always identifies itself as AI. During the pilot every conversation is reviewed weekly, and handoff rules are tightened on what we see.

We price per agent: readiness, scope and cap, pilot and 30 days of tuning come as one package, with the credit estimate stated separately so you see both numbers. Custom agents in Agent Builder are scoped per build. After handover your admin runs the agent, or it moves into a monthly plan for ongoing tuning and cap reviews.

HubSpot Managed Services →

Yes, and many teams should. Agent Hub covers tasks inside HubSpot's data and channels; anything that needs your warehouse, another system of record or a model you choose runs better outside and writes back through the API. We build those with the same caps, logs and approval gates, so one governance view covers both.

GTM Engineering →